Global Supply Chain B2B Wholesale Portal
End-to-End Bulk Ordering, Dynamic Freight Rating, and ERP Integration System
A comprehensive B2B wholesale platform seamlessly integrating bulk purchasing, dynamic freight rating, and global supply chain visibility.
Technology
Platform
Project Overview
We engineered a robust B2B wholesale ordering system for a multinational logistics provider. The portal connects manufacturers with global distributors, offering real-time container tracking, dynamic tiered pricing, and seamless API bridges into legacy ERP systems. High-concurrency checkout during peak shipping seasons is handled with caching and serverless scale, while distributors get a modern self-serve experience that cuts onboarding time by 60% and order errors by 99.9%.
Client Context
A multinational supply chain leader connecting global manufacturers with regional distributors.
Connected over 12,000 global wholesale distributors onto a unified bulk ordering portal
Accelerated distributor onboarding time by 60% with self-serve verification
Processed over $45M in annual wholesale order volume with 99.9% fulfillment accuracy
Key Challenges
Obstacles we identified and addressed during the project.
- 1Complex tiered pricing rules, contract rates, and volume discounts per distributor group
- 2Syncing ordering data with legacy SAP ERP systems without creating database deadlocks
- 3Handling high-concurrency wholesale ordering peaks during seasonal freight shipping windows
Our Solutions
Technical and strategic approaches that resolved each challenge.
- Built a custom high-performance pricing rule engine with Redis in-memory lookup
- Developed resilient asynchronous queue bridges for SAP ERP synchronization
- Implemented Next.js server-side caching and serverless scale for high-concurrency checkouts
Project Highlights
Key features and achievements delivered.
Connected over 12,000 global wholesale distributors onto a unified bulk ordering portal
Accelerated distributor onboarding time by 60% with self-serve verification
Processed over $45M in annual wholesale order volume with 99.9% fulfillment accuracy
Strategic Objectives
Strategic objectives that guided the project.
Modernize manual wholesale order processing via phone/email into a modern self-serve portal
Provide real-time global freight tracking and container status updates for international buyers
Implementation Approach
Implementation approach and technical decisions.
Achieved Results
Measurable results and business impact.
Order Velocity — Accelerated order turnaround time from 48 hours to under 15 minutes
Our Client
Who we built this for.
Global Cargo & Wholesale Networks
Logistics & Wholesale Distribution · Enterprise (12,000+ Distributors) · Frankfurt, Germany & Singapore
A multinational supply chain leader connecting global manufacturers with regional distributors.
Client Requirements
- 1
Support for 12,000+ registered distributors across Europe and Asia
- 2
Seamless API integration with legacy SAP ERP system
- 3
Dynamic volume pricing matrix and real-time freight rate calculation
Proposed Solution
Our approach and rationale.
Our Approach
A Next.js 14 frontend backed by Node.js microservices, Redis caching for fast tiered pricing lookups, and a serverless ERP integration queue handling high-concurrency order intake.
Why We Choose This Solution?
- Sub-second page rendering for complex multi-variant ordering matrices
- Robust security compliance for corporate wholesale transactions
- Proven expertise in enterprise B2B e-commerce and ERP integration

Benefit of This Solution
A powerful B2B wholesale ordering portal that digitizes bulk purchasing, automates ERP sync, and scales global distributor sales.
Key Features
Core platform capabilities delivered.
Matrix Bulk Ordering
Streamlined grid ordering interface for multi-SKU, variant, and container-load purchasing.
Tiered Contract Pricing
Automated dynamic pricing based on customer tier, volume thresholds, and pre-negotiated contracts.
Live Container Tracking
Real-time ocean and air freight tracking integrated with global carrier webhooks.
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